35 Ferrari cars took to the road recently to celebrate the release of the movie Ferrari at Roxy Cinemas.
The parade was organised with the collaboration of the members of the Ferrari Owners Club UAE and Roxy Cinemas.
The cars made their way around Dubai from the Coca Cola Arena to Roxy Cinemas Boxpark on Al Wasl Road in Jumeirah.
The display ended with several models of the car being showcased outside Roxy Cinemas Boxpark.
The Boxpark outlet of the cinema is touted to be the region’s “first boutique cinema”.
The cinema aims to offer a luxury movie experience in Roxy Platinum with retro hand-stitched Italian leather seats.
“Roxy Cinemas and Ferrari are renowned for our shared passion, dedication and commitment to delivering luxurious and unforgettable experiences,” said Rami Mashini, Vice President Sales, Dubai Holding Entertainment.
“Collaborating with the Ferrari Owners Club UAE for a special parade at Boxpark, featuring 35 iconic Ferrari cars ahead of the release of the movie ‘Ferrari,’ was a natural fit for us.
”We look forward to bringing more new and exciting experiences to our guests across all our brands at Dubai Holding Entertainment.”
The parade was held in collaboration with the Ferrari Owners Club UAE one day prior to the official release of the movie ‘Ferrari’.
Brands and collaborations
Dubai Holdings, the parent company of Roxy Cinemas, has also officially announced other collaboration in the entertainment sector.
Last year in November, the group announced a partnership between its theme parks and resorts segment, Dubai Parks and Resorts, and popular football club Real Madrid C.F. to launch the first ever football-themed park, Real Madrid World.
