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#AlifChallenge Alif Chief Content Creator competition

AED 100,000 contract up for grabs: Expo City’s Alif looks for Chief Content Creator

James Bury, Head of Marketing and Communications, Education & Culture, Expo City Dubai on sustainability communications

Chemical carrots, exploited coffee: Reframing eco-linguistics

From top left, clockwise, Google's Najeeb Jarrar; Spark Foundry's Dania Dallasheh; Keyade Middle East's Laura Gleadhill; The Trade Desk's Terry Kane; UM MENAT's James Dutton; OMD's Terry Mo; Merkle MENA's Deepak Mankani; Expo City Dubai's Sholto Douglas-Home

Shifting search strategies in the age of AI

Digital Ad Fraud

Digital ad fraud, if unchecked, to drain $312mn GCC ad spend in 2025

Ethical Marketing Sustainability

Ethical marketing: A ‘hook’ or a ‘good look’?

Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025

Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai

Nation branding: Why it’s an art, not a science

Marketing Game Changers 2023: Sholto Douglas-Home, Chief Sales & MarComms Officer, Expo City Dubai

How Expo City Dubai is becoming the city of the future

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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