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Digital essay: More UGC, less branded content: By Amer Massimi

Ramsey Naja: Any spare change? It’s time to rethink our modus operandi

Ramsey Naja: Sometimes inspiration strikes. Today it’s gone on strike

Ramsey Naja: Cross fertilisation is essential to prevent ugly agency inbreeding

THE WORK

Cobone provides an offer that even a gangster can’t refuse

Advertising Featured The Work Video Video & AudioMay 29, 2023

KFC‘s take on voice notes that go on forever

Featured Social Social Media The Work Video Video & AudioMay 26, 2023

Daikin brings in a fresh breath of air

Advertising Commercials Featured Media The Work Video & AudioMay 19, 2023

Horizon FCB unboxes a new method of delivery for DHL

Digital Digital Featured Social Social Media The Work Video & AudioMay 19, 2023

Flora shares healthy hearts for Ramadan

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Unleashing the power of logic in advertising

Call for nominations: Faces to Watch 2023 – Brand Edition

May 15, 2023

How to Build Creative B2B Campaigns that Stand Out

May 22, 2023

Durex and VICE Arabia continue ground-breaking music campaign

May 18, 2023

TikTok appoints MMS as official reseller in Egypt

May 5, 2023

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