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Julie Audette, Senior Director of Destination Marketing, The Red Sea and AMAALA - storytelling

Elevating destination appeal with storytelling that honours places and people

Nicolas Geahchan, Senior Creative Director, Saatchi & Saatchi MEA

Do you need Albert Einstein on your creative team?

By Roberta Raduan, Dubai. Lynx Jury President for Healthcare, and the Managing Director – LatAm at Klick Health

From the Dubai Lynx jury room: ‘If you save one life, you are saving all humanity’

Shauna Mahoney, Group Account Director, LIGHTBLUE on women in marketing

Proving our power: What does it mean to be a woman in advertising?

Mousa Nimer, Account Director, Cicero & Bernay on the future of marketing.

The future of marketing belongs to those who listen

How to craft compelling narratives in the age of short attention spans

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

The era of humanising healthcare marketing

Digital Essays 2020: Uncovering necessary truths, by OMD’s Alejandro Fischer

Is low empathy killing our creativity? – by Mimi Nicklin

THE WORK

Manchester City’s Egyptian footballer Omar Marmoush and top-charting rapper and trap artist Wegz add a touch of stardom to the Samsung campaign.

Samsung, DDB Egypt feature Man City’s Marmoush, rapper Wegz in latest campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 29, 2025

BabyJoy places family at the centre of Father’s Day campaign in Saudi Arabia

FIFA Club World Cup 2025

Advertising Creative Digital Featured Marketing Social Media The WorkJul 28, 2025

Shantelle Nagarajan

How Hisense’s FIFA Club World Cup 2025 campaign delivered more than 70 million impressions

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 25, 2025

Seed & Bloom Community Café shares rollout, success of brand launch campaign

Volkswagen campaign

Advertising Creative Featured Marketing The WorkJul 25, 2025

Shantelle Nagarajan

Volkswagen Middle East highlights ‘A Different Kind of Love’ with new campaign

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