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- Agency of the Year
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- Industry Forum
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- News
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- Saudi Focus
- Special Features
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Jack Ryan Ghost War

Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War

Dubai Gaming and Esports Festival DEF 2026

Dubai Esports & Games Festival reveals new dates with expanded fan experiences

$DET congratulates TBWA\RAAD on winning best place to work$

Dubai DET hails TBWA\RAAD as ‘an example’ after Campaign Global Awards win

Porsche David Guetta

David Guetta electrifies Porsche EV campaign at MBR Solar Park

CMO Round Table Ramadan

CMOs: “Bring back the memories, moments and meaning of Ramadan”

Stagwell Create.Group

Stagwell expands MENA footprint with Create. Group acquisition

DET adds a Where’s Waldo-style game to its marketing mix

THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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