Reda Raad, Group CEO, TBWARAAD. Dubai Department of Economy and Tourism (DET) has congratulated TBWA\RAAD on being named the World’s Best Place to Work at the 2025 Campaign Global Agency of the Year Awards, a first for any agency in the Middle East.
The recognition marks a significant milestone not only for the agency but also for Dubai’s growing reputation as a global centre for creativity, innovation and talent. His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, part of DET, said: “We extend our warmest congratulations to TBWA\RAAD on this well-deserved award, a testament to its dedication to excellence within Dubai’s thriving creative landscape. As Dubai consolidates its position as a leading city for business and leisure, achievements like this underscore our commitment to fostering innovation and providing a platform for global impact.”
His Excellency Issam Kazim added that Dubai’s supportive environment is what allows companies like TBWA\RAAD to flourish on a global scale.
“By creating a business-friendly environment, attracting and nurturing world-class talent, and promoting a culture of creativity, we are making Dubai the best city to visit, live, and work in. TBWA\RAAD stands as an example of a company that is both capitalising on Dubai’s enabling environment and contributing to its continued economic growth and success,” said the Dubai Corporation for Tourism and Commerce Marketing CEO, part of DET.
Headquartered in Dubai, TBWA\RAAD has previously been certified as a Great Place to Work® and named on Fast Company’s Most Innovative Companies and Best Workplaces for Women lists. This latest recognition by Campaign affirms its place among the top global creative employers and reinforces the strength of its internal culture.
Reda Raad, Group CEO, TBWA\RAAD, said: “Dubai is where global ambition meets everyday possibility, and our Pirates prove it. Disruption® is more than a creative philosophy –it’s the foundation of our culture. When we invest first in people, we unlock ideas that move markets and mind-sets. Being named the Best Place to Work in the world is proof that we have built the most inspiring agency workplace on the planet, with the best Pirates.”
Raad added that the win belongs not only to the team at TBWA\RAAD but also to the city of Dubai, “for fostering an environment where achievements like this are possible.”
The award was presented as part of the anual Campaign Global Agency of the Year Awards, which recognise agencies for excellence in creativity, culture, effectiveness, and innovation. TBWA\RAAD’s win in the workplace category signals the region’s growing competitiveness on the global stage – not just in creative output, but in building sustainable, people-first workplaces.
The agency said it will continue to champion talent, nurture innovation and export Dubai’s creative energy to the world.
