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Ali Rez of Impact BBDO received the Creative Leader of the Year award from Khaled AlShehhi, Executive Director of Marketing and Communication at the UAE Government Media Office.

AOTY Snapshot: Ali Rez on winning Creative Leader of the Year

Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

CEO Troy Ruhanen’s agency TBWA Worldwide is revising its core philosophy of Disruption

The 4 dimensions of audience addressability: screens, technology, time and data

Accelerating Digital Marketing Transformation: A Comprehensive Guide for the CPG Industry

Digital Essay: Disruption works better following disruptive thought by Mazher Abidi

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

2025 salaries for marketing, creative, digital, PR and comms roles revealed

Jan 14, 2025

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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