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Dubai DET’s Beautiful Destinations, MusicNation launch UAE campaign for creative community

Red Bull

Red Bull nets youth and sports culture with Half Court World Finals

$DET congratulates TBWA\RAAD on winning best place to work$

Dubai DET hails TBWA\RAAD as ‘an example’ after Campaign Global Awards win

Rabah Assaf, Managing Director - MENA, Influencer on the impact of creators in destination marketing

Harnessing the power of creators: a new era in regional marketing

Dubai enters the future with four unique experiences

THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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