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Dubai DET’s Beautiful Destinations, MusicNation launch UAE campaign for creative community

Red Bull

Red Bull nets youth and sports culture with Half Court World Finals

$DET congratulates TBWA\RAAD on winning best place to work$

Dubai DET hails TBWA\RAAD as ‘an example’ after Campaign Global Awards win

Rabah Assaf, Managing Director - MENA, Influencer on the impact of creators in destination marketing

Harnessing the power of creators: a new era in regional marketing

Dubai enters the future with four unique experiences

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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