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- Agency of the Year
- Appointments
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AOTYME2025
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work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

Mentorship as a catalyst for change

IWD 2025: Building the table, not just taking a seat

IWD 2025: What real empowerment looks like

Susana on the authority paradox, glass walls and conformity tax

IWD 2025: Breaking barriers, glass walls and the authority paradox

Olivia Trognon on International Women Day 2025: “The UAE’s media industry stands at a crossroads”

IWD 2025: How women are navigating the evolving landscape of UAE media

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AI

Predictions 2025: The year ahead for AI

Predictions 2025: The year ahead for DEI

Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe Middle East and Turkey

Publicis Groupe’s Tahaab Rais reveals ‘a hidden strength’

1 … 4 5 6 … 9

Page 5 of 9

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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