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retail media networks

Why are brands moving more budgets to retail media networks in 2025?

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Optimising e-commerce strategy during peak sales periods

How to avoid brand infringement, digital threats in the Middle East

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Three types of gaming frauds – By mFilterIt’s Debsena Chakraborty

Rising Menace of ad fraud in MENA region, by mFilterIt’s Debsena Chakraborty

Why White Wednesday and Black Friday is a fraudsters’ Christmas come early, by mfilterit Debsena Chakraborty

Optimizing your digital marketing channels for the sale season, by mFilterIt’s Debsena Chakraborty

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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