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Debsena Chakraborty, VP Business Development MENA, mFilterIt

Is the move towards RAAS in app marketing the correct measure?

retail media networks

Why are brands moving more budgets to retail media networks in 2025?

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Optimising e-commerce strategy during peak sales periods

How to avoid brand infringement, digital threats in the Middle East

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Three types of gaming frauds – By mFilterIt’s Debsena Chakraborty

Rising Menace of ad fraud in MENA region, by mFilterIt’s Debsena Chakraborty

Why White Wednesday and Black Friday is a fraudsters’ Christmas come early, by mfilterit Debsena Chakraborty

Optimizing your digital marketing channels for the sale season, by mFilterIt’s Debsena Chakraborty

THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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