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Pubity Group

Pubity Group appoints The Vantage as media rep for MENA expansion

BLJ Insights + Strategy aims to move beyond traditional media metrics and toward a more holistic and outcomes-driven model.

BLJ Worldwide launches BLJ Insights + Strategy media intelligence division

$Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.$

Do AI influencers resonate?

Amit Nayak, Managing Director - Ad Sales for the Middle East & Africa, Bloomberg Media

The Middle East isn’t following trends; it’s setting them

Deepak Mankani, Head of Search Experience at dentsu MENA

Dentsu MENA partners with VWO to elevate digital experience capabilities

Socialeyez Salam Telecom

Socialeyez reveals first client in Saudi Arabia with Salam Telecom win

Créo

Créo performance marketing agency begins homegrown Dubai journey

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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