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Balancing technology and the human touch in customer experience

BPG announces major client wins

BPG strengthens senior leadership

Kunal Badiani, Regional Head, MoEngage – Middle East, Africa and Turkey

Driving insights-led actionable data for customer engagement – by MoEngage’s Kunal Badiani

Roger Graham, VP of Marketing at Unifonic

Automation at the heart of customer engagement – by Unifonic’s Roger Graham

tephan Davies general manager customer experience and network development Al Masaood Automobiles

A catalyst for sustained success – by Al Masaood Automobiles’ Stephan Davies

Dentsu MENA appoints Alex Jena as head of strategy and product

Digital Essays 2021: CX and service design – attending to the new ‘liquid’ expectations of customers today, by Mirum’s Nour Abou Alwan-Lagier

Sitecore appoints Goncalo Mateus as regional Vice President at CX Live Event in Dubai

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Page 3 of 4

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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