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Balancing technology and the human touch in customer experience

BPG announces major client wins

BPG strengthens senior leadership

Kunal Badiani, Regional Head, MoEngage – Middle East, Africa and Turkey

Driving insights-led actionable data for customer engagement – by MoEngage’s Kunal Badiani

Roger Graham, VP of Marketing at Unifonic

Automation at the heart of customer engagement – by Unifonic’s Roger Graham

tephan Davies general manager customer experience and network development Al Masaood Automobiles

A catalyst for sustained success – by Al Masaood Automobiles’ Stephan Davies

Dentsu MENA appoints Alex Jena as head of strategy and product

Digital Essays 2021: CX and service design – attending to the new ‘liquid’ expectations of customers today, by Mirum’s Nour Abou Alwan-Lagier

Sitecore appoints Goncalo Mateus as regional Vice President at CX Live Event in Dubai

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Page 3 of 4

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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