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Careem

Careem reveals shifts in consumer behaviour, preferences, spending during Ramadan

2021 digital marketing customer experience trends tilts towards hyper-personalisation, by PivotRoots’ Yogesh Khanchandani

Landmark Group’s Saudi-based E-commerce platform STYLI Celebrates First Anniversary

Insights from Dual Surveys reveal the impact of crises on small businesses

Merkle and Sprinklr Partner in the Middle East to Pioneer a New Way for Brands to Create Memorable Customer Experiences

THE WORK

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 20, 2025

Delving into the strategic rollout of Sobha Realty’s Siniya Island campaign

One Sobha app Sobha Realty

Advertising Creative Digital Featured Marketing Media The WorkMay 19, 2025

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

The Red Sea We've Saved a Place for You campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

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