Merkle and Sprinklr Partner in the Middle East to Pioneer a New Way for Brands to Create Memorable Customer Experiences

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combines world-class creative talent and category-defining technology to help organizations develop breakthrough digital marketing, advertising and customer care strategies.

Merkle entered the MENA market two years ago after the acquisition of Oxyma – Your Social, a strategic and creative customer experience agency. Since then, Merkle has acquired new clients across all service lines – including performance media, marketing solutions, CRM, and data & analytics.

Sprinklr will be a strong addition to Merkle’s expanding ecosystem of partners which also includes Salesforce, Adobe, Tealium and Pega.

“This level of partnerships is only possible due to our tech-agnostic mindset, working with the best brands and partners of the world to deliver the best solutions to our clients, independently of the tech they use. After many years of working together with Sprinklr, we believe that it’s time to formalize our partnership in order to help top brands implement a successful digital transformation strategy,” said Victor Madueno, Senior Commercial Director CX at Merkle MENA.

Sprinklr is the only leader in the Forrester Social Suites 2019 Report, due to the company’s “extensive and highly customizable capabilities to meet large enterprises’ diverse social media needs.”

“We’re excited to partner with Merkle – one of the largest global marketing agencies – to create an opportunity for brands to combine their media and social planning with a complete digital customer experience platform. Owned, earned and paid media can now be managed together on one platform,” said Moncy Cheriyan, Vice President, Middle East and India at Sprinklr. “Together, Sprinklr and Merkle will help companies exceed consumer demands for better experiences.”

The recent acquisition of new Merkle clients like Kelloggs, Pringles, MG Motor, Metlife, Emirates Loto, Dubai Store, CAFU, Pocari Sweat, Oronamin C on the social and creative service line, puts Merkle on the map in MENA to compete with other global agencies.

“As we are expanding our services in the MENA market, it is extremely important to keep developing our legacy Customer Experience business and integrating it into the wider Merkle People-Based Customer Experience proposition.” said Rudy Banholzer – VP & Managing Director MENA. “We strongly believe that partnering with Sprinklr will help our clients offer better experiences to their customers.”