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Elda Choucair OMG MENA CEO

Let’s not stop there – by OMG’s Elda Choucair

Fomder and CEO cameo comms Lara Geadah

Leadership for today’s new talent – by Cameo Comms’ Lara Geadah

Can the metaverse help future work readiness – by Impact BBDO’s Fouad Mansour

Nurturing your people and corporate culture – By W7Worldwide’s Abdulrahman Inayat

Sandstorm, a comic book studio, launches in Abu Dhabi

A view from Giles Fitzgerald: Brands, entertainment and the rise of convergence culture

Wunderman Thompson Launches Annual Future 100 Report

Leo Burnett and Bruno Aveillan create brand campaign for AlULa – the world’s masterpiece

Amy Roko and Deezer break new ground with Saudi Today, Deezer’s first original podcast for the Kingdom

1 … 6 7 8

Page 7 of 8

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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