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Ashish Verma, the Global Head of Bloomberg Media Studios, delivered a presentation on 'Smart Storytelling - Serving Not Selling'

‘Brand storytelling isn’t about advertising; it’s about serving the audience’s needs’

creativity box

Why think ‘out of the box’ when we can ‘imagine possibilities without a box’?

culture

‘Culture is more than posters on walls; ideas have no seniority’

Key card Rixos Hotels

Keys to unlocking the ‘suite’ spot in hospitality marketing

Adidas Kaf by Kaf

Adidas reveals brand purpose, contribution to creative marketing in Saudi Arabia

Mazen Jawad, CEO, Horizon Holdings features on Campaign Middle East's MENA Power List 2024

The MENA Power List 2024: The impact and economic power of a brilliant idea, by Horizon Holdings’ Mazen Jawad

Change the script: A call for a courageous future in the region

The MENA Power List 2024: Saudi Arabia – The powerhouse of innovation, creativity and culture, by MMS’s Ahmed Al Sahhaf

Blending brand identity, artistic expression in luxury hospitality

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Key insights on YouTube advertising from industry leaders

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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