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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- Saudi Focus
- Special Features
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AOTYME2026
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HAVAS KSA’s Eddy Hanna reveals how Saudi Arabia isn’t competing for demand; it’s building it from scratch.

Saudi Report 2026: A market with a different brief

From left, Iman Asante, Managing Director of BLJ Worldwide, and Ali Abbas, Founder and CEO of Aligator.

BLJ Worldwide, Aligator Technology partner to advance media intelligence in Qatar

From left, Oweis Zahran, Co-Founder; Claire Romano, CEO; and Steve Harvey, Co-Founder, MELT Global.

Steve Harvey’s MELT Media launches in Dubai to shape how culture, live experiences live online

Audi Revolut Formula 1 F1 team Aleph official partner digital advertising

Audi Revolut F1 reveals Aleph as official partner ahead of FIA Formula 1 team debut

Rakan bin Ali Al-Owais, Operations Director, Jummar PR on crisis management

When crisis plans become the crisis

club

Cannes Lions 2025: Natalie Shardan shares insights from the jury room

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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