creativity Archives - Page 16 of 34 - Campaign Middle East

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Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

Where technology meets the heart of connection

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Ghassan Kassabji: “2025 is a moment of transformation”

Key marketing trends in the Middle East that defined 2024

Diriyah Masterplan

Setting standards in Saudi Arabia: Diriyah Company CMO

MBC Studios forms strategic partnership to power up Saudi storytelling

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

By Jon Holloway, Regional Managing Director, Dentsu Creative MENA on exciting the algorithms

Digital Essays 2024: Return to remarkable

Tarek Esper, Managing Director, SOCIALEYEZ

SOCIALEYEZ’s Tarek Esper discusses ‘The Art of No Matter What’

1 … 15 16 17 … 34

Page 16 of 34

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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