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From left, Munib Hamza and Cristiano Tonnarelli, Executive Creative Directors at M&C Saatchi Middle East

M&C Saatchi Middle East reveals new Executive Creative Directors

Careem Rides Chain Reaction

Careem Rides picks Chain Reaction for creative support in KSA

Tiktok’s Rock the Tok competition concludes second year

Red Sea Development appoints Think Strawberry as GCC representative

Lina Ibrahim, creative strategist, IMPACT BBDO.

The Gen-Z Arab strategist you never knew you needed – by Impact’s Lina Ibrahim

Industry Forum: does procurement win more pitches than strategy?

Dubai Lynx releases shortlists for Creative Strategy, Digital, Industry Craft and Outdoor categories

Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry

THE WORK

Taj Misr Developments

Ramadan TVCs show why Taj Misr Developments is not joking about its projects

Zindagi Ko Yas Bol Zindagi Na Milegi Dobara sequel

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkApr 7, 2025

Zindagi Na Milegi Dobara sequel? Miral ads make the case with 1.5 billion views

Digital Featured Media The WorkApr 2, 2025

OMO brings laundry to the gaming world with Roblox activation

Digital Featured Media The WorkMar 28, 2025

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

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