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From left, Munib Hamza and Cristiano Tonnarelli, Executive Creative Directors at M&C Saatchi Middle East

M&C Saatchi Middle East reveals new Executive Creative Directors

Careem Rides Chain Reaction

Careem Rides picks Chain Reaction for creative support in KSA

Tiktok’s Rock the Tok competition concludes second year

Red Sea Development appoints Think Strawberry as GCC representative

Lina Ibrahim, creative strategist, IMPACT BBDO.

The Gen-Z Arab strategist you never knew you needed – by Impact’s Lina Ibrahim

Industry Forum: does procurement win more pitches than strategy?

Dubai Lynx releases shortlists for Creative Strategy, Digital, Industry Craft and Outdoor categories

Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry

THE WORK

E& Neo Home Plus

e&, Big Kahuna FIlms and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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