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From left, Munib Hamza and Cristiano Tonnarelli, Executive Creative Directors at M&C Saatchi Middle East

M&C Saatchi Middle East reveals new Executive Creative Directors

Careem Rides Chain Reaction

Careem Rides picks Chain Reaction for creative support in KSA

Tiktok’s Rock the Tok competition concludes second year

Red Sea Development appoints Think Strawberry as GCC representative

Lina Ibrahim, creative strategist, IMPACT BBDO.

The Gen-Z Arab strategist you never knew you needed – by Impact’s Lina Ibrahim

Industry Forum: does procurement win more pitches than strategy?

Dubai Lynx releases shortlists for Creative Strategy, Digital, Industry Craft and Outdoor categories

Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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