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Platinumlist sports

Platinumlist Sport launches, expanding the platform’s play into sports

Building brand power through partner recognition programmes

Platinumlist's Cosmin Ivan shares how partner recognition is driving growth in the GCC, outperforming cash refunds and boosting loyalty

How partner recognition programmes drive business growth in the GCC

Platinumlist

Platinumlist rebrands to connect closer with community of 9 million+ MENA users

Platinumlist’s Ivan on why more UAE residents are staying local this summer – and what they want from entertainment.

Summer in the UAE: Changing habits, not just higher temperatures

How live podcasts are redefining community and content in MENA

Platinumlist's Cosmin Ivan speaks about how the power of FOMO and emotional triggers can drive faster sales by turning interest into action.

The power of FOMO: Creating urgency to drive sales

How the Middle East’s event industry is embracing data analytics

live events

The future of live events in the Middle East: immersive experiences, sustainability & AI

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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