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MCN Interact

MCN launches Interact platform to further unite data, creative production, media and commerce

B2B marketing: Turning cold leads into loyal customers

Daniil Dymshits, CEO, PRHub

Does PR have a direct impact on sales in the MENA region?

Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai

Nation branding: Why it’s an art, not a science

How Twitter shapes public opinion In Saudi Arabia – By Hashtag’s Abdullah Alliefan

Optimizing your digital marketing channels for the sale season, by mFilterIt’s Debsena Chakraborty

THE WORK

E& Neo Home Plus

e&, Big Kahuna FIlms and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

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Dubai Lynx – A year-round platform for progress

Oct 14, 2024

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