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How brands can predict their consumers’ next move

Helping consumers understand privacy in the metaverse – by Heriot-Watt University’s Ullas Rao

Digital Turbine releases KSA World Cup Research

Why not to advertise on netflix

Don’t advertise on Netflix … just yet – by MCD Partners’ Patrick Lane

Twitter unveils key trends shaping the Saudi conversation in 2022

Twitter unveils key trends shaping the Saudi conversation in 2022

Snapchat and UM MENAT release AR lens tactics study

Coming back for more – by Epsilon’s Saira Mehdi

Untapped potential, impactful opportunities- by MMS’s Ahmed Al Sahhaf

The search for value in the Middle East: Redesigning brands for evolving definitions of value, by Kantar’s Dina El Sehrawy

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Page 3 of 5

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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