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How Gen Z is breaking the rules of loyalty in the region

Today’s loyalty programmes are not about loyalty at all

How app brands can maximise success when utilising subscription models – by Appsflyer’s Paul Wright

Chirag Buch Ipsos

Role of emotion in new product development – by Ipsos’ Chirag Buch

Richard Nicoll, Chief Strategy & Capability Officer at Liquid Retail

The changing landscape of shopper loyalty – by Liquid Retail’s Richard Nicoll

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

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Key insights on YouTube advertising from industry leaders

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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