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AOTYME2025
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Omnichannel advertising

Omnichannel ads 1.5x↑ persuasive, drive 1.9x↑ brand affinity than multichannel

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Tarek Esper, Managing Director, SOCIALEYEZ

SOCIALEYEZ’s Tarek Esper discusses ‘The Art of No Matter What’

Rouba Asmar, Founder and Executive Producer at Moreish

Going beyond ‘advertising’: The case for quality productions

The role of real connections in KSA

Canon Billboard

World Photography Day: “Beyond a 1,000 words without uttering one”

Brands enabling self expression

“Powerful stuff for humans … brands can enable people to be themselves”

Redefining value amidst discontent, skepticism, and endless choice

Snap study 2022: 63% of Snapchat users say that AR experiences feel more personal

1 2 3 4

Page 3 of 4

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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