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AOTY Snapshot: Wavemaker on winning Media Agency of the Year 2024

AOTY Snapshot: Saatchi & Saatchi on winning Creative Agency of the Year 2024

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Ghassan Kassabji: “2025 is a moment of transformation”

The MENA Power List 2024

Rotana Hotels appoints Corporate Director of Brand Marketing

The MENA Power List 2024: Rethinking today for a resilient tomorrow, by Havas Media ME’s Houda Tohme

The MENA Power List 2024: Celebrating 20+ years of innovation and growth, by Viola Communications’ Ammar Sharaf

The MENA Power List 2024: The final brief, by UM’s Joe Nicolas

The MENA Power List 2024: Unlocking collective power, by Havas Middle East’s Dany Naaman

1 2 3 … 16

Page 2 of 16

THE WORK

Porsche David Guetta

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Casa Milano

Advertising Creative Digital Featured Marketing Media The WorkMar 25, 2025

Casa Milano Talking Walls community-first campaign prioritises people over products

Publicis Middle East deja vu Strangers campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 25, 2025

Publicis ME, deja vu display lasting legacy, life left by ‘Strangers’ donating organs

Golf GTI

Advertising Creative Featured Marketing The WorkMar 24, 2025

Shantelle Nagarajan

Volkswagen Middle East creates an ‘Arabic Art Project’ to launch Golf GTI

Momstore

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 21, 2025

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

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