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Prerna Tauk, Business Development Manager, Smartifai on agentic AI

The role of agentic AI in marketing: Moving from data to decisions

From left, Ghassan Harfouche, CEO, MCN MENAT; Alex Pym, CEO International, Acxiom; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN expands IPG’s Acxiom in MENAT to boost AI, data, tech and product capabilities

Mubashir Al Mouj Muscat

Mubashir partners with Al Mouj Muscat to expand outdoor ad opportunities

Ghada AlRumayan, Group's Chief Shared Services Officer at Saudi Arabia’s ROSHN Group.

ROSHN Group CMO on what marketers should prioritise in 2025

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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