Campaign Middle East Archives - Page 4 of 13 - Campaign Middle East

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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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Marwa Kaabour

Podcast: Al Masaood’s Marwa Kaabour on why people-first businesses win

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

Omnicom Dani Richa Elda Choucair Reda Raad

Podcast: Omnicom’s Dani Richa, Elda Choucair and Reda Raad on craft, culture, courage, curiosity and creative originality

Emirates media

Emirates appoints global media agency

Jacqueline Elboghdadi, CMO, ADNOC Distribution

Podcast: ADNOC Distribution’s Jacqueline Elboghdadi on an iconic ‘gourmet’ rebrand

Podcast: Bloomberg Media’s Nicola Porter on trust, reputation and storytelling

Marketing Game Changers 2025 Jury

Marketing Game Changers Awards 2025: Full jury line-up announced

From Anup Oommen, Editor, Campaign Middle East; Ravi Rao, Managing Partner, Climaty.AI; Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42; Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment; Meghna Vyas, AVP – Marketing, Banking Sector, UAE.

Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web

Roy Aftimos, CEO, C2 Comms

Podcast: C2 Comms’ Roy Aftimos dials back to the core objective of ‘creating value’

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Page 4 of 13

THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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