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generation shoppers consumers brands

From Boomers to ‘Zoomers’: how generations like talking to brands

Call for listings in Campaign’s AdTech Landscape Map 2024

Helping consumers understand privacy in the metaverse – by Heriot-Watt University’s Ullas Rao

Amazon.sa hosts its the first seller summit

ASDA’A BCW releases ESG survey at the launch of OnePoint5

New collaboration with Finesse Group and AllDetails to help businesses in the Middle East

Thinking outside the cave, by the Marketing Society’s Mediha Diyaboglu

Google launches Arabic version of Covid-19 microsite

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Do consumers trust brands’ purpose-driven goals?

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UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

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Dubai Lynx – A year-round platform for progress

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