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Laurence ('Lolly') Thomson, Joint Global Chief Creative Officer, M+C Saatchi Group Dubai Lynx Jury President - Entertainment

M+C Saatchi’s Joint Global CCO on what it will take to win at Dubai Lynx Awards

Qatar’s beauty industry is booming, led by Gen Z trends, K-Beauty, and skin-first makeup, with brands like Sephora, MAC, and Hermès.

A look inside Qatar’s beauty industry

Anna George, Founder of FTAforbrands

Music marketing strategy agency FTAforbrands secures multi-year brand deals

tactical.'s Mike Khouri explains why brands are still focused on the same fundamentals: results, quality and clarity.

2026 won’t change what brands want

Arla Foods' Talal Alrifa breaks down what the rise of GEO means for brands in the region where AI usage is significantly higher, and why it is becoming a crucial part of digital strategy.

GEO: Why brands are now competing inside AI answers, not search results

HAVAS Cafe

HAVAS Middle East wraps up inaugural HAVAS Café at the 1Bn Followers Summit

Mnawar J. Mohammed, Founder and Chief Copywriter, CopyArabia

Can ‘transcreation’ fix what translation breaks in global campaigns?

UM KSA was named Best Agency - Saudi Arabia, one of the key geography categories, with the award presented by Waqas Amin, Director – Creative Services Department at The Royal Commission for Riyadh City (far right).

AOTY 2025: UM KSA on winning Best Agency – Saudi Arabia

$Derek Green, Chief Creative Officer, TBWA\RAAD$

Stop blending. Start disrupting.

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Page 11 of 50

THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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