Sharif Kotb, MENAT, Area Vice President, BrazeEvery year, Ramadan tests whether brands truly understand the people they serve – not just culturally, but behaviourally. It’s about how routines shift, when attention spikes, and what “good service” feels like when everyone is buying, gifting, travelling, and spending more time on their phones.
For brands across the GCC the challenge is no longer just being seen – it’s about responding to the “digital body language” of a highly connected, mobile-first audience in real-time.
To win in 2026, brands must move beyond static campaign calendars and embrace AI decisioning to navigate the unique rhythmic shifts of the Holy Month
Tickets to Campaign Middle East’s Ramadan Breakfast Bri
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