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Iraq

Helping to build the future of Iraq

Ahmad Numan, Director of Marketing and Corporate Communications at RAKEZ on AI fatigue

AI fatigue is real: Return of grit-based creativity

social media landscape

Social media: a landscape of opportunity and innovation

Sharing stories in the digital age

Key marketing trends in the Middle East that defined 2024

Beatriz Benedetti, Head of Marketing - MENA, BRF

‘Local relevance, creativity and consistent innovation’ key to succeed in 2025

By Jobin Joejoe, Managing Director of Sony Middle East and Africa

Unlocking potential: The rise of the Middle East’s creator economy

Lamya Abdullah, the first virtual artificial intelligence-generated influencer in Saudi Arabia.

AI-powered influencers: Saudi Arabia’s new frontier for brand engagement

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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