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From left, Waqas Ali, Managing Director, GCC & Europe, and Asia Ali has been appointed Founder & CEO, MKV Digital

MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm

Mohammed AlThaher, Regional Vice President - MEA, Sitecore digital trust

The digital authenticity gap: What CMOs can do to build customer trust online

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

How House of Porsche evolved into a community platform, attracting 20,000+ guests

Peely Fortnite

Epic Games, EGA get Peely from Fortnite to play up Lantern Fest during Ramadan

Swarovski’s Sarah Dja Yahia shares how relevance is the new currency for premium brands in the Middle East.

Relevance is the real luxury

NEOM’s Komal Bajaj shares how brands can secure their relevance in the Saudi market by positioning themselves as contributors to Vision 2030.

Aligning your brand with Vision 2030

THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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