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Nishkka Manglani, Director, Houbara Communications shares advice for PR practitioners.

5 things learnt from judging PR campaigns in 2025

SRMG TikTok

SRMG, TikTok host Creators Day to fuel MENA’s creator economy

Power League Gaming FUZE

PLG launches FUZE platform for MENA brand-influencer gaming collabs

Mohtawa competition for Emirati content contributes to ‘a movement’

Disney+

Disney+ reveals immersive activations to connect with UAE, KSA audiences

Volkswagen Middle East activates the ‘Made for Life’

Nivea and PLG relaunch female gaming community

Curious about Twitch ads? Here’s everything you need to know

Dana Tahir Red Havas Retail Experiences

Bespoke, renewed – by Red Havas’s Dana Tahir

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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