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Razmik on complacency

Industry Snapshot: “Complacency is the enemy of progress”

The best Middle East performance marketing agencies of 2024

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: DCT Abu Dhabi and Boopin on the power of marketing in Arabic

Digital Essays 2024: The winning formula

The evolving nature of marketing to the Saudi youth

Boopin expands with new appointments

Industry Snapshot: Boopin KSA’s Razmik Kalaidjian

Influencers and short-form videos is key for higher engagement

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THE WORK

Sadia Impact BBDO OMD campaign

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

IKEA This is Libre campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

IKEA, This is Libre partner to show the messy reality of life with kids

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Digital Featured Marketing The WorkFeb 27, 2025

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Nissan ‘Keep Asking Why’

Digital Featured News The WorkFeb 26, 2025

Nissan campaign exceeds expectations with 17 million UVs, increased sales

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