From left (clockwise): Bilal Sabeh, Business Director - Qatar, Boopin; Ahmed Kafafy, Client Serving Director, Boopin; Christine Najarian, Regional Business Director, Boopin; Zeena Kurd, Regional Communications Director, Boopin; Hamza Zaid, Social Media Business Growth Director, Boopin. Boopin has expanded its operations with the launch of a new chapter in Doha, Qatar. The growth is supported by a series of key leadership appointments to the agency’s teams in the region.
“Boopin’s journey has always been about growth and people – expanding into new markets while attracting some of the brightest talents in the industry,” said Razmik Kalaidjian, Regional Managing Director, Boopin.
Zeena Kurd will be stepping into her new role as Regional Communications Director, after successfully leading as UAE General Manager, a role she has been in since H1 of 2024. In her expanded role, she will focus on strengthening Boopin’s voice and communications strategy across multiple markets.
Joining the UAE leadership team, Christine Najarian takes on the role of Regional Business Director, bringing her expertise in client partnerships and business growth.
Furthermore, Hamza Zaid steps in as Social Media Business Growth Director, where he will lead innovative social-driven strategies. Adding to the appointments, Ahmed Kafafy has been appointed as Client Serving Director, where he will oversee Boopin’s client servicing, ensuring that client needs are met with the highest standard of service and collaboration.
To support the expansion of its footprint into Doha, which the agency claims is a key market for the agency’s regional ambitions, Boopin has appointed Bilal Sabeh as Business Director. Sabeh will lead the agency’s venture into Qatar, spearheading growth and client partnerships.
“These appointments and our move into Doha are part of our vision to keep raising the bar and creating real impact for our clients across the region,” Kalaidjian said.
With these leadership changes and regional expansion, Boopin claims that it aims to continue to build on its mission of driving innovation, creativity, and growth for its partners.
