authenticity Archives - Page 4 of 4 - Campaign Middle East

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Influencer Industry Snapshot: AnyTag’s Maha Mahdy

Connect with authenticity this Ramadan – by Assembly’s Bryony Carpenter

Responsible marketing: The human face of brands – by Heriot-Watt’s Dr Ross Curran

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands

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Page 4 of 4

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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