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Industry Snapshot: ‘Authenticity is the new currency’

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Ramadan marketing on LinkedIn – what you need to know

Industry Snapshot: A people first approach

Localisation: From preaching to living for Ramadan and beyond

Ebru Tuygun, Chief Executive Officer, GVGL Marketing Management on purpose driven marketing

Marketing in 2025: Why purpose-driven brands will lead the way

Predictions 2025: The year ahead for influencer marketing

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

Predictions 2025: The year ahead for creative effectiveness

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Page 1 of 5

THE WORK

Ajmal Perfumes

Ajmal Perfumes narrates ‘The Untold Stories’ with celebrity perfumers

Apple Relax Its iPhone campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 10, 2025

Apple pays homage to Saudi soap operas in latest TV commercials

'Share The Light'

Advertising Creative Featured Marketing The WorkMar 10, 2025

Shantelle Nagarajan

Aramex’s ‘Share The Light’ collects more than 17m views in first nine days

Volkswagen reflections

Advertising Creative Featured Marketing The WorkMar 6, 2025

Shantelle Nagarajan

Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Home Centre Landmark Group Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 6, 2025

Home Centre brings back fun fawazeers in Your Ramadan Answered campaign

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