Athar – Saudi Festival of Creativity Archives - Page 2 of 4 - Campaign Middle East

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Athar Festival

World’s leading creative minds to converge in Riyadh for Athar Festival 2025

Athar TVC

Athar Festival TVC reveals why the region’s creatives are out of office

Amy Roko, Ambassador, Maheerah Programme powered by Publicis Groupe Middle East at Athar Festival 2025.

Athar Festival 2025 picks Amy Roko as Maheerah Programme Ambassador

Maheerah Network

Athar Festival launches Maheerah Network for women-empowerment

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

Athar Awards 2024 winners highlight Saudi creativity and culture

Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

Future CMO Academy Athar Festival

Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA

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Page 2 of 4

THE WORK

IKEA discount

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

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