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Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

creativity box

Why think ‘out of the box’ when we can ‘imagine possibilities without a box’?

Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

Future CMO Academy Athar Festival

Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

Athar Awards 2024

Athar Awards 2024 shortlist revealed as Saudi creative excellence shines

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

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THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Do consumers trust brands’ purpose-driven goals?

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UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

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Dubai Lynx – A year-round platform for progress

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