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Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD) has been chosen for the Cannes Lions Roger Hatchuel Academy 2025.

Asmaa Nowbandi to represent the UAE at Cannes Lions Roger Hatchuel Academy 2025

THE WORK

Halloween

IKEA’s ‘Halloween Essentials’ transforms soft furnishings into shields

Hyundai

Advertising Creative Digital Featured Marketing Media The WorkOct 29, 2025

Hyundai leans into humour to highlight Total Cost of Ownership

billboard

Advertising Creative Featured Marketing The WorkOct 29, 2025

Shantelle Nagarajan

GymNation unveils a billboard that needs a spotter to promote Strongman class

PUMA took its campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground.

Digital Featured Marketing The WorkOct 29, 2025

Puma takes The Runner’s High to new heights above Dubai skyline

Dubai Airports accessibility campaign

Advertising Creative Digital Featured Marketing Media The WorkOct 29, 2025

Dubai Airports campaign talks with People of Determination, not about them

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