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From left, Rob Rivenburgh, Global CEO of Mars United, and Arthur Sadoun, Publicis Groupe CEO

Publicis Groupe builds commerce marketing with Mars United acquisition

From left, Influential CEO Ryan Detert and Publicis Groupe CEO Arthur Sadoun.

Publicis Groupe set to acquire influencer marketing platform Influential

Publicis Groupe uses AI to send 100,000 new year messages

Publicis rallies business world to sign Working With Cancer pledge to support employees

Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend

Arthur Sadoun: expects growth of between 6% and 7% for the full year

Arthur Sadoun: Clients are still spending but there are fewer pitches and ‘clouds’ over 2023

Publicis overtakes rivals to be world’s most valuable agency group

Arthur Sadoun: ‘Publicis is recovering from Covid faster than expected but I worry about mental health’

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

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Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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