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AOTYME2026
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Rahma Riad Coca-Cola FIFA World Cup 2026 anthem

Coca-Cola and Rahma Riad release Middle East football anthem for FIFA World Cup

Darb El Asateer

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

From left, Ben Walker, Founder and CEO, Those That Do; and Claire Sutton, Creative Director, Those That Do.

Those That Do appoints Claire Sutton as Creative Director effective immediately

Shaq tackles singing in Khaleeji in Yas Island video

UniLever’s Anthem through a Face Mask

National Food Industries Company – Luna

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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