Luna, the Saudi Arabian evaporated milk brand, has undergone a brand rejuvenation and is being repositioned as a premium product, moving it away from its past as a value-for-money purchase.
Project Luna Evaporated Milk
Client National Food Industries Company Ltd
Executive creative director Mark Ringer
Creative director Andrew Charles
Copywriter Mark Ringer
Art director Andrew Charles
Media agency Optimedia
Directors Stephen Dalton, Nick Losse
Producers Marcus Eley, Debbie Crosscup
DOP Benjamin Thomas
Production house Not to Scale
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