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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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AOTYME2026
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2025

The Annual: Top 25 movers and shakers of 2025

Alternative Agency’s Yash Ganatra on why the GCC’s digital future depends on ecosystems that connect data, CX, campaigns, and business models.

Why the GCC needs to think beyond digital campaigns

Alternative.agency has announced the appointment of Aejaz Khan as its Chief Executive Officer to lead its next 20 years of growth.

Alternative Agency appoints Aejaz Khan as CEO

Naserian Waceke, Managing Partner of Alternative Events

Alternative Agency expands into events with Naserian Waceke as Managing Partner

Ailidh Smylie, Senior Director, Social Media

The Brill Collective picks Senior Director for social media

Alternative Agency appoints Yash Ganatra as Client Service Head

THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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