Alternative.agency, a digital communications company with a proud 20-year legacy and a growing presence across Dubai, Rwanda, Nigeria, South Africa, and India, has announced the appointment of Aejaz Khan as its Chief Executive Officer to lead its next 20 years of growth.
Aejaz steps into the role with more than three decades of leadership experience of brand and creative strategies, as well as digital communications. He’s held senior roles at TBWA, BBDO, and Publicis Groupe, and is celebrated for building agencies, inspiring teams, and delivering transformative results for some of the world’s most iconic brands across myriad categories from FMCG to Automotive, and BSFI to Services.
Welcoming him to the agency, Yash Ganatra, Managing Director of Alternative.agency, said, “Aejaz’s leadership marks a defining moment for us. As we celebrate 20 years of our journey, Aejaz’s wealth of experience and vision for the future will be a catalyst for our growth. Together, we aim to elevate our agency into a global powerhouse, expand our presence, and continue creating impactful solutions for our clients.”
Speaking about his new role, Aejaz shared, “Joining Alternative.agency at this inflection point is truly exciting. Few agencies combine a 20-year heritage with such ambition for the future. With a footprint spanning across continents, a passionate team, and an entrepreneurial spirit, the agency is uniquely placed to shape what’s next in the industry. I look forward to working with Yash and the team to build an agency that fuels passion, creativity and innovation in its endeavour to bring business solutions to our clients.”
As CEO, Aejaz will spearhead Alternative.agency’s global expansion, injecting brand fire power to its digital DNA, and drive innovation that keeps the agency firmly ahead of the curve.
