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The GCC love affair with AI: Why it’s time to get real

ICC advertising and marketing communications code

ICC reveals ‘major update’ to Advertising and Marketing Communications Code

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

In a world run by algorithms, do we still influence anything?

Redefining value amidst discontent, skepticism, and endless choice

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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