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Leandra Meintjes, CEO of PROVEN 360 on Algorithms

“Algorithms work with patterns, not people”

The GCC love affair with AI: Why it’s time to get real

ICC advertising and marketing communications code

ICC reveals ‘major update’ to Advertising and Marketing Communications Code

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

In a world run by algorithms, do we still influence anything?

Redefining value amidst discontent, skepticism, and endless choice

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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