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Yango Tech and ROOTS Team Up for AI Retail Push in UAE

Yango Tech Retail, ROOTS partner to boost AI-powered retail in UAE

Leading with intelligence: Balancing AI and EI in the next era of loyalty

The realness guide: How to keep campaigns authentic with AI?

FLC’s Adriana Usvat unpacks why the most impactful experiences start with strategy, not spectacle – and how brands can drive real connection.

What makes branded experiences truly memorable?

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office on his thoughts as a Cannes Lions jury member

Cannes Lions 2025: Evidence-based, coalition-built, transparent and human

A team of confident, talented people at Enigma that has been kept it tight on purpose. 'We’re not outsourcing our culture; we’re building it from the inside.'

Enigma turns two: ‘Move fast, react faster and thrive in chaos called craft’

With AI redefining search behaviour, Zecomms’s Zaslavskaya unpacks what the shift means for visibility and brands.

Google it? Make AI do that for you

From Cannes Lions 2025, Livingroom Dubai’s Vela weighs in on blending business results with social impact.

Creativity and clients at Cannes Lions 2025

Cannes Lions 2025

The comprehensive Cannes Lions wrapup

1 … 9 10 11 … 52

Page 10 of 52

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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