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Ali Rez of Impact BBDO received the Creative Leader of the Year award from Khaled AlShehhi, Executive Director of Marketing and Communication at the UAE Government Media Office.

AOTY Snapshot: Ali Rez on winning Creative Leader of the Year

Marie-Capucine Maloy, Global Senior Director of Communications at Huda Beauty, handed over the Outstanding Woman in Advertising or Media of the Year trophy to Jennifer Fischer from Publicis Groupe Middle East.

AOTY Snapshot: Jennifer Fischer on the Outstanding Woman in Advertising of the Year win

AOTY Snapshot: BUREAU BÉATRICE on winning Brand Experience Agency of the Year

Magna Global took home the Performance Marketing Agency of the Year award, presented by awards sponsor Gosia Wajchert, Managing Director – MEA at Criteo.

AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year

AOTY Snapshot: Saatchi & Saatchi on winning Creative Agency of the Year 2024

LPS – Social Media Agency of the Year: 2023 will be about new-age media

Campaign Agency of the Year Middle East 2022 shortlists revealed

THE WORK

Honda campaign places it as the backbone of speedy deliveries

Rewrite The Gap

Creative Digital Featured The WorkApr 25, 2025

Shantelle Nagarajan

ItsHerWay launches Rewrite The Gap to empower mothers in MENA

Enchanteur

Advertising Creative Digital Featured Marketing Media The WorkApr 25, 2025

Enchanteur reveals strategy behind bold Valentine’s move that won the internet

Advertising Creative Digital Featured Marketing Media The WorkApr 25, 2025

MG Egypt highlights how even people who don’t own the cars, love them

SMASHREQ

Advertising Creative Digital Editors' Picks Featured Marketing Media Special Feature The WorkApr 24, 2025

Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z

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