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From left, Andy Brown, Strategic advisor and Chair of CIMM Attention group, Bec Brooks, Head of Operations at Amplified, Alan Azar, Regional Managing Director at Choreograph (WPP) Amine Sadik, Marketing Operations Director at Procter & Gamble Arabic Peninsula & Levant and Chairman of ABG and Mathieu Yarak Head of Data at MMS.

MMS reveals TV attention study findings in partnership with Amplified and ABG

From left, Muyassar Abulkhair, Co-Founder and CEO of Skyvertise, and Rabieh Adnan, Managing Director of Contour Media.

Contour Media, Skyvertise partner to offer advertisers share of voice in Dubai’s skies

Lara Traboulsi, Regional Lead of Creative Strategy, Snap Inc. talks about Saudi National Day

Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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