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Khaled Alfangary, Senior Manager, Client Services, EMEA, StackAdapt makes the case for a unified adtech and martech stack to turn fragmented consumer journeys into orchestrated growth engines.

Future of programmatic in the MENA region: Why adtech and martech integration is essential

Tiago Costa, CEO, Parisima on mental health and toxic workplaces

World Mental Health Day: Why we need to lessen the use of ‘toxic workplace’

Bassel Kakish, Chief Executive Officer, Publicis Groupe ME&T.

Publicis Groupe ME&T’s Bassel Kakish on promises, talent and long-term purpose

Are we just using DEI to look good?

Mai Cheblak, Head of Corporate Marketing at Emirates NBD

Brand Focus: One human connection at a time

ESG

UAE businesses are failing rising consumer ESG expectations: report

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

TikTok H1 Global Transparency Report

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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